Barenaked Lady to Occupy Jody Lavender’s Pit
 

Durham, NC (June 19, 2007) - When Jody Lavender brings his JFco Motorsports Greased Lightning No. 4n Ford Fusion Hooters Pro Cup machine down pit road for service on June 23, he's going to find a Barenaked Lady waiting for him.   Ed Robertson, guitarist and vocalist for the popular rock band Barenaked Ladies, will be a working member of Lavender’s pit crew at Myrtle Beach (S.C.) Speedway, and the

experience will be filmed for Robertson’s new TV show on the OLN cable network, “Ed’s UP!”
 

The show features Robertson placing himself in different roles to face the challenges and expose the dangers and pressures of occupations other than “rock star.” Once Robertson, an avid pilot, lands his seaplane at mystery GPS coordinates he’s given to begin each episode, he’ll discover all that the week has in store for him.

After meeting Lavender and signing all the necessary waivers, Robertson’s week includes training from PIT Instruction & Training LLC (PIT) in Mooresville, N.C. Operated by championship-winning crew chief and Emmy nominated NASCAR TV analyst Jeff Hammond, PIT will train Robertson to be a member of the over-the-wall pit crew and provide other crew members for the weekend. Live training with Robby Gordon Motorsports, Jody Lavender, team meetings, and, if needed, physical therapy and injury treatment await Robertson before traveling with the team to Myrtle Beach for possible appearances with the driver and usual hectic schedule that awaits competitors on the USAR Hooters Pro Cup circuit.

The week will be a challenge for Lavender as well.

“Being a Southern Division race, I don’t get points and I have to qualify on time,” said Lavender, who sits fourth in the Northern Division only 65 points out of the lead. “It’s going to be fun meeting Ed Robertson and working with him all week, filming for his TV show and all that stuff, but when it comes time to race, it’s time to set all that aside. The race is the Greased Lightning 200, so there’s more pressure because the race sponsor also sponsors my car. And Myrtle Beach eats up tires, so we’ll make more stops than usual. Pit stops will be critical. I expect the team to be at its best; he’s going to have to perform as well as the rest of the crew.”
 

For more information on Jody, JFco Motorsports and the Hooters Pro Cup Series please visit: www.jodylavender.com, www.jfcomotorsports.com, www.usarprocup.com.

About Greased Lightning®
The Greased Lightning family of super-strength degreaser products tackle today's cleaning needs. From the kitchen and bathroom to the laundry room and garage, Greased Lightning products wipe out grease, grime and dirt, leaving your home sparkling clean and smelling fresh. For more information on Greased Lightning please visit www.greased-lightning.com.

About the Works®
The Works is a popular brand of high efficacy cleaning products at a good value. The Works makes toilet bowl cleaners, tub & shower cleaners, and drain openers. For more information please visit www.theworkscleans.com.

About Pit Instruction & Training
PIT Instruction & Training is the motor sports industry leader in pit team athlete training and provides motor sports experiential team building and Lean process initiatives nationwide. PIT is the official Crew Member Development Partner of Drive for Diversity. For more information please visit www.Pit-Now.com.

Media Contact
RaceCorp Sports Management, Inc.
Jeff Laffoon
704-799-3400
jlaffoon at racecorpinc.com
 

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